Allissa Haines & Michael Reynolds from “Massage Business Blueprint” | S1-E10

Allissa Haines & Michael Reynolds

Allissa Haines & Michael Reynolds both host “Massage Business Blueprint”, a podcast that helps massage therapists to make a good living from their businesses.

In this episode we discuss…

  • I started off by asking Michael “Why pick podcasting as a content marketing activity for a massage business?”
  • Tell me about the sponsor’s message that you start the show with – how did that happen what’s the impact of that?
  • Your intro includes “where we discuss the business side of massage therapy” tagline.  How did you come up with that?
  • Your latest episode is called “Business Terms and Jargon That Massage Therapists Need to Know” – would a generic business podcast not provide the same type of information?
  • Are all episodes co-hosted and just a discussion between yourselves or do you have guests on as well?
  • What other business benefits did you get as a result of publishing the podcast?
  • You also have a premium website membership on your website – do you also talk about that on your podcast?
  • Who’s your target market?
  • How does the show pay off for you financially?
  • How do you measure your audience engagement?
  • What kind of interaction do you have with your listeners? / Incorporating them in the show?
  • How do you structure your show? How has that changed over time?
  • How do you prepare for your shows?
  • How do you come up with the content for each episode?
  • Where do you advertise your podcast and can you actually calculate the ROI?
  • What is the biggest learning experience that you’ve gone through as a podcast host?

Remember to subscribe to the Casting Cred podcast on iTunes or Android; and check out the "5 Phases of Casting" webinar. Thanks for listening. Catch you again soon!

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