Jen Du Plessis from “Mortgage Lending Mastery” | S1-E5

Jen Du Plessis

Jen Du Plessis hosts “Mortgage Lending Mastery”, sharing tips on on how to take a mortgage practice to new heights by providing actionable ideas.

In this episode we discuss…

  • Why did you decide to start a podcast?
  • Why did you think a podcast would be an effective content marketing method for the mortgage lending industry?
  • What’s the business reason for producing the show, are you driving people towards your own email list and your own services?
  • How Jen is going to earn up to $16,000 per episode from just over 2000 listeners
  • I notice that you have several different types of show – you giving your own thoughts on something, you interviewing someone and another one of you publishing a phone call with a listener. Why so many different types of shows?
  • I see you recorded “Jens’ Jots episodes – short episodes based on feedback on iTunes & audience questions. How did that come about?
  • Do your listeners prefer the variety?
  • Do your listeners have any preferred episode type?
  • What is the main reason that you unsubscribe from listening to a podcast?
  • The main call to action at the end of an episode seems to be to write an iTunes review. How do you measure the success of that?
  • How do you prepare for your shows?
  • How do you come up with the content for each episode?
  • Is podcasting right for everyone?

Remember to subscribe to the Casting Cred podcast on iTunes or Android; and check out the "5 Phases of Casting" webinar. Thanks for listening. Catch you again soon!


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