Joel Goobich from “Video Marketing 2.0” | S1-E1

Joel Goobich

Joel Goobich is the co-host of Video Marketing 2.0, a podcast that discusses how the Web 2.0 revolution has transformed how we use online video for commerce and engagement.

In this episode we discuss…

  • Why did you start an audio podcast on video marketing?
  • Why don’t you record a video podcast instead?
  • You host Video Marketing 2.0 with a co-host, Brendan Carty – what are the benefits and pitfalls to having a co-host?
  • Do you find video marketing 2.0 as quite a wide niche or could you have gone even narrower in terms of selecting your niche?
  • Are you not worried that the free content you give away on your podcast might end up costing you money because potential clients might decide to produce videos themselves rather than use your services?
  • How do you go about preparing for your shows? Do you do a lot of prep work beforehand?
  • Are you quite rigid with the format of your show?
  • You have an advert in the middle of your podcast for your own services – how’s that going for you?
  • Why did you decide to treat talking about your business as an advert rather than including it as part of the conversation?
  • What’s the difference between Video Marketing 2.0 and other podcasts that you’ve recorded in the past?
  • How do you find a co-host for your podcast?
  • What is the most important thing you’ve done to improve your abilities as a podcast host?
  • How do you measure the effectiveness of podcasting?
  • Can you measure the financial value of podcasting?
  • If you were to go back and advise your younger self on what to avoid when starting a podcast, what would you say?
  • What are your future podcasting plans?
  • What would be your one final tip for somebody thinking of starting a podcast?

Remember to subscribe to the Casting Cred podcast on iTunes or Android; and check out the "5 Phases of Casting" webinar. Thanks for listening. Catch you again soon!


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