Tim Paige from “ConversionCast” | S1-E11

Tim Paige

Tim Paige hosts “ConversionCast”, a podcast that gets to the heart of the metrics, helping marketers who are looking for real measurable results.

In this episode we discuss…

  • Why did you decide to start a podcast?
  • You just have your latest 100 episodes in your feed – why’s that?
  • What’s your publishing schedule?
  • There was a while where you had episodes that were about half an hour in length, but more recently they seem to be decreasing in length, with many less than 10 minutes. Is that a conscious decision to decrease their length & if so, why?
  • Do you have a standard episode format?
  • At the start of the show you spend just under a minute summarising the issue that you’re going to discuss on the show – how do you structure this content?
  • You also host a regular live webinar about LeadPages – is that your main call to action on the podcast?
  • Can you track if people signed up for your webinar because of your podcast?
  • Looking at your website you don’t appear to have an audio player on your site for each episode – is this on purpose – would you rather your audience listen to the podcast on their mobile devices?
  • Your audio’s great – what’s your setup?
  • How do you measure the effectiveness of your podcast as a lead generation source?
  • What’s best – a daily podcast or a weekly podcast?
  • Can podcasting be a marketer’s sole form of content marketing?
  • How likely is it for a podcast to be your core business?
  • Should someone getting started in podcasting just record ‘off the cuff’?
  • What are your future podcasting plans? Do you think that you might want to launch another show in the future?
  • Should a business leader be taking the time to record their own podcast or should their get someone else in their business to do it instead?
  • Is it a good idea to publish a video podcast?

Remember to subscribe to the Casting Cred podcast on iTunes or Android; and check out the "5 Phases of Casting" webinar. Thanks for listening. Catch you again soon!

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