Todd Uterstaedt – “From Founder to CEO” | S1-E4

Todd Uterstaedt

Todd Uterstaedt (@FromFounder2CEO) hosts “From Founder to CEO” – the place where successful founders become great CEOs.

In this episode we discuss…

  • Why did you select a podcast as one of your main content marketing methods?
  • You published your first episode relatively recently – on the 11th March 2015. You’ve published 114 episodes so far. And episode one seems to be just as good as the most recent one. Have you podcasted before?
  • What’s your setup for producing a show – do you outsource the editing and production?
  • What’s the business reason for producing the show, are you driving people towards your own email list and your own services?
  • You start your podcast with a section that says “coming up” and then highlight a particular section of the show. How do you measure the impact of that?
  • You start with “Welcome to the show that helps you make the successful journey from founder to CEO” – how did you come up with your strapline?
  • I see that you publish 2 podcast episodes a week – have you always published 2 episodes per week?
  • What is your criteria for accepting guests on to your show?
  • What is the most unexpected learning experience you’ve gone through by starting a podcast?
  • How do you use LinkedIn to promote your show?
  • What are your plans with using Instagram to promote the show?

Remember to subscribe to the Casting Cred podcast on iTunes or Android; and check out the "5 Phases of Casting" webinar. Thanks for listening. Catch you again soon!


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